David Asch is a member of the PC3I Advisory Group. His research aims to understand and improve how physicians and patients make medical choices, including the adoption of new pharmaceuticals or medical technologies, the purchase of health or life insurance, and personal health behaviors. His research combines elements of economic analysis with moral and psychological theory and marketing in the field now called behavioral economics. He is the author of more than 350 published papers.

He has received numerous awards for teaching, mentoring, and research. He is an elected member of the National Academy of Medicine.

He received his bachelor’s degree from Harvard University, his medical degree from Weill-Cornell Medical College, and his MBA in health care management and decision sciences from the Wharton School. He was a resident in internal medicine and a Robert Wood Johnson Foundation Clinical Scholar at the University of Pennsylvania.