Nudges Informed by Behavioral Economics to Reduce Lower Value Cancer Care

  • Behavior Change
Project Status: Complete

This project assessed the effect of introducing an electronic medical record default order designed to alter physician ordering of unnecessary daily imaging for palliative patients with cancer. Findings showed that the "nudge," cut unnecessary daily imaging by half, from 68% to 32% after implementation of the intervention.

This project assessed the effect of introducing a Behavioral Ecnomics informed “nudge”, or an electronic medical record default order, designed to alter physician ordering of unnecessary daily imaging for palliative patients with cancer. The study involved seven radiotherapy sites, 22 physicians and over 1,000 patients.

Findings showed that the “nudge,” or use of the default order, cut unnecessary daily imaging by half, from 68% to 32% after implementation of the intervention. The findings further informed and underscored the importance of the 2016 National Radiation Therapy Guidelines that call for weekly, rather than daily, radiation treatments. Approximately 250,000 patients with advanced cancer receive palliative radiotherapy to lessen pain, control bleeding, or improve quality of life.

Penn Medicine Nudge Unit; Department of Radiation Oncology

Penn Medicine Nudge Unit; Department of Radiation Oncology

Project Leads

  • Justin Bekelman

    MD

    Founding Director, Penn Center for Cancer Care Innovation

  • Mitesh Patel

    MD, MBA, MS

    Ralph Muller Presidential Professor, University of Pennsylvania

  • Sonam Sharma

    MD

    Assistant Professor, Radiation Oncology, Mt. Sinai Hospital

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